With the start of 2010 we wanted to once again ask the basic question “What does your love of animals reveal about you?”
The following are a few highlights of a study done at the University of Oregon.
Question: Why would the University of Oregon College of Business Administration be profiling 667 pet owners?
Answer: People with pets are major players in the world of business. The pet supply industry is vitally interested in what will make you buy that designer dog dish or French day bed.
Oregon’s College of Business Administration graduate students, under the leadership of Lynn Kahle, head of the marketing department, tried to figure out what your choice of a pet says about you. With that essential information, marketers can appeal to your sensibilities and convince you that Precious really does need a plastic bowl with a lid that doubles as a Frisbee.
Here’s what they found with their questionnaire:
–Dog people tend to be more honest and forthright than most other people. They are loyal and religious;
–If you consider yourself to be a cat person, you probably are a bit of a loner yet have fairly high job satisfaction. You tend not to toe the line when it comes to the rules and rituals of an organized religion;
–People who are primarily attracted to fish as pets are more optimistic than most and not as materialistic or concerned about social status.
Kahle concludes, “A more thorough understanding of the motivations, values, and lifestyles of pet owners can help marketers design more effective advertising approaches, both for pet products and in advertisements for non-pet products.” (“We Lavish Love, Money on Our Pets Study Reveals Psyches of Animal Owners” by Ranny Green, Seattle Times, 1993)
So the gathering of this kind of data is how pet commercials are targeted directly at what excites and interests you — not your animal companion.
Well, we have a slightly different take on the subject. We think that not only do animals often reflect a person’s psyche, they also mirror their souls, or the amount of love in their hearts. It’s our opinion that a person who says, “I don’t like animals,” is experiencing a disconnect between the heart and the mind. Ask any animal lover and they will tell you: Animals are our hearts.
Have a little fun with two surveys we wrote that will help you gauge which type of pet most mirrors your personality.
Visit www.angelanimals.net/quiz.html for “Pet Personality Quiz”.
Visit www.beliefnet.com/Love-Family/Pets/index.aspx for “What’s Your Pet’s Personality?”
On another note, in consideration for animals who struggle to stay alive and be rescued in Haiti, remember the animal organizations that are going there to help.
To keep informed about the animal side of the situation, subscribe to the newsletter provided by www.kinshipcircle.org.
United Animal Nations and other animal welfare and rescue organizations are sending their rescue teams to Haiti. They have formed an umbrella organization called Animal Relief Coalition for Haiti (ARCH). To learn more about this and donate, go to www.uan.org/index.cfm?navid=670
Allen and Linda Anderson
Angel Animals Network
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